DETPCO03 – Marketing & Branding

Marketing & Branding

About This Course:

Marketing is the process of promoting and selling products or services. It involves strategies to attract potential customers, engage them, and drive conversions. It includes various techniques, the ultimate goal is to generate awareness, create demand, and boost sales. Whereas Branding is the identity of your business—it’s how you differentiate yourself from competitors. It includes your company’s logo, colors, messaging, values, and customer experience. A strong brand builds trust and loyalty, making customers choose you over others. Unlike marketing, which focuses on short-term campaigns, branding is a long-term strategy that creates a lasting impression.

Through this module, you will gain a structured approach to selecting and implementing effective marketing strategies for your business. The lessons will guide you through the following key steps:

1. Identifying Your Business Type – Understand whether your business operates online, locally, or as a service provider, and how this impacts your marketing approach.
2. Defining Your Target Audience – Learn how to analyze your ideal customers, their preferences, behaviors, and the platforms they use, ensuring your marketing efforts reach the right people.
3. Choosing 2-3 Marketing Strategies – Explore different marketing types, such as social media marketing, email campaigns, paid advertising, SEO, or influencer marketing, and select the most suitable ones based on your goals and budget.
4. Planning Your First Campaign – Develop a step-by-step strategy to execute your chosen marketing tactics, including content creation, ad placements, and customer engagement.
5. Measuring & Adjusting for Success – Learn how to track key performance indicators (KPIs), analyze campaign effectiveness, and refine your strategies for continuous improvement.
6. By the end of this module, you’ll have a clear roadmap to implement, test, and optimize your marketing efforts for better results and business growth.

About DETP India

DETP India is dedicated to helping businesses and professionals succeed in the digital world. We provide easy-to-learn training, expert guidance, and useful tools to help you grow your brand online. Our mission is to make digital learning simple and effective for everyone.

Program Benefits: 1-Year Digital Empowerment Training Program

Course Benefits:

• Website with Free Domain & Hosting – Get a professional website for your healthcare practice.
• Google My Business Setup & Optimization – Help patients find you easily on Google.
• SEO for Healthcare – Rank higher in search results and reach more patients.
• Telemedicine & Online Consultation Guide – Learn how to offer virtual healthcare services.
• Social Media Marketing for Healthcare – Connect with patients through Facebook, Instagram, and WhatsApp.
• Reputation Management & Reviews Strategy – Learn how to handle patient feedback.
• 4 Social Media Reels Every Quarter – Share expert advice, health tips, and patient stories.
• Healthcare Branding Consultation – Get expert advice on how to grow your practice.
• Free PR Publication – Get featured on digital platforms to build trust and credibility.
• Quarterly Live Q&A & Mentorship – Get direct support from industry experts.
• Paid Ads Assistance (Google & Social Media) – Learn how to run ads to reach more patients.
• Personalized 12-Month Digital Growth Plan – Step-by-step guidance to grow your practice online.

Who Can Benefit?

• Doctors & Healthcare Professionals
• Hospitals & Clinics
• Healthcare Startups
• Wellness & Fitness Experts

Certification & Duration:

📜 Certification: Upon course completion, you’ll receive an industry-recognized certificate from DETP India.
⏳ Duration: Flexible learning – complete at your own pace!

Why Join?

1. Increase Visibility – Make it easy for patients to find you online.
2. Learn Digital Skills – Understand how to market your healthcare services online.
3. Grow Your Practice – Attract new patients and build a strong reputation.
4. Stay Ahead – Keep up with digital trends in healthcare.

👉 Join Now & Take Your Healthcare Business Online!